eau
eau: New Package Proposal
I had an assignment in which we were tasked in proposing a new package design for water. Everything from the raw materials, to manufacturing, to marketing was considered. As part of our presentation, I had designed our graphics to help better understand our package proposal.
The Logo
A simple outline of a water droplet represents the packaging that is both sustainable and environmentally friendly. Inside it is the water that our proposed package holds. Shades of of blue were used to represent not only the water, but imagination, trust and intelligent innovation
The Typeface
Comfortaa was chosen for its simplicity and rounded appearance. It aligned with our branding, giving eau a clean and professional look. It was used for titles, captions and body text.
